Hyster-Yale Materials

Job Title

Demand Generation & Campaign Planning Specialist I

Job Category

Marketing

Job Description

Primary Purpose

Global position supporting the execution of global marketing demand generation strategies that support lead generation and revenue growth.

Responsible for global lead to revenue processes that generate new leads using digital lead-gen tools and actionable insights. Accountable for ensuring leads are properly triaged and entered in the CRM system for action and distribution. Responsible for ensuring data sets, integrations, and RPA processes support and augment lead to revenue reporting requirements.

Responsible for delivering actionable insights that measure customer engagement and marketing campaign success. Required to actively collaborate with sales, marketing, and dealers to align demand generation and early pipeline efforts, ensuring a cohesive approach to lead generation and revenue generation globally.

Accountable for coordinating Account Based Marketing process, campaigns, and measurement in conjunction with Global Major Accounts and Industry Marketing.

Key Accountabilities

• Demand Generation

• Lead Management

• Account Based Marketing

• Research & Insights

• Reporting & Analytics

Knowledge & Skills Required

• BA/BS degree required. Marketing and Data Analysis discipline preferred.

• 5 years relevant experience.

• Strong verbal and written interpersonal and communication skills

• Data Analysis & Insights

• CRM and Campaign & Channel Marketing experience

• Technology management & maintenance

• Influence & adaptability

Job Type

Permanent

Time Type

Full time

Work Hours

39

Travel Required

No

Location

HY EMEA UK Frimley

Address

Centennial House

Zip Code

GU16 7SG

Field-Based

No

Relocation Assistance Available

No